Los Puppets Del Groopo Cantan Carols Muy Bonitas
December 23rd, 2011
[CNET] 62 percent of IT projects fail. Why?
November 27th, 2011
CIO.com cites a Dynamic Markets survey of 800 IT managers, reporting that 62 percent of IT projects fail to meet their schedules. Other data:
- 49 percent suffered budget overruns
- 47 percent had higher-than-expected maintenance costs, and
- 41 percent failed to deliver the expected business value and ROI
This wouldn’t be so bad, CIO.com notes, if it weren’t for the fact that the numbers haven’t appreciably improved over the past decade. In some cases, they’ve gotten worse.
Gauge Speaker Series: Jose Caballer Speaks at Cal State L.A.
November 8th, 2011
Each quarter, GAUGE, the AIGA student group at Cal State LA, hosts a guest designer. This is our premier event each quarter, and the purpose is to inspire and educate our design students. The talks run for a length of 30-45 minutes with a question and answer period to follow.
For the Fall 2011 quarter, GAUGE is honored to present Jose Caballer.
7:00 PM – 8:30 PM / 10 NOV 2011
CALIFORNIA STATE UNIVERSITY, LOS ANGELES – MUSIC HALL
5151 STATE UNIVERSITY DRIVE, LOS ANGELES, CA 90032
For more information click here
[ New York Times ] Google Predicts More Social, and Profitable, Display Ads
November 4th, 2011
Here is an excerpt from the article:
It says: Social, Mobile and Video are the big things.
By TANZINA VEGA and CLAIRE CAIN MILLER
Google might be late to the display advertising game, but it wants Madison Avenue to know that it will be ahead of the game in the future. At the Interactive Advertising Bureau’s Mixx conference in New York on Tuesday, Google made seven predictions for display advertising that the company thinks will happen by 2015.
1. Google announced two new kinds of video ads for YouTube and predicted that half of display ads would include cost-per-view videos that viewers choose to watch. On YouTube, people will be able to skip video ads they don’t like after five seconds (and the advertiser won’t pay for those views) or choose which of three ads to watch.
2. Half of the audience will be viewing ads in real-time, Google predicted. That means changing elements of ads on the fly based on things like location, the viewer’s interests and the weather. Google demonstrated technology from Teracent, an advertising company it acquired, that changes a car ad depending on whether the viewer is in a sunny or rainy place, is a woman or a man, and prefers shopping or sports. The technology would allow “millions of possible permutations,” Mr. Salzman said.
Click here for entire Article:
CEOs talk about The Groop
September 12th, 2011
CEOs talk about their experiences working with The Groop and how The Groop has helped their business grow.
[Fast Company] The Future of Advertising
August 24th, 2011
Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind.
Twenty creative directors, planners, media strategists, and account executives from agencies across the country are down on all fours on the floor of a 100-year-old tenement on Manhattan’s Lower East Side. They are each staring down at a blank poster-size sheet of paper, contemplating their most abject fears about their careers, their livelihoods, and their future. They have reason to worry. They are, after all, in the business of advertising.
Best Quote From Article:
“This whole ‘collaboration, we’ll work together as a team’ breaking down of the creative director and art director team — I find it fucking difficult.”
Jamie Oliver and The Groop at TED 2011
March 8th, 2011
Jamie Oliver won last year’s TED Prize granting his wish to educate every child about food, inspire families to cook again and to empower people everywhere to fight obesity. The Groop took part in fulfilling this wish by designing the Jamie Oliver’s Food Revolution website.
At this years TED Conference Jamie Oliver revealed the website and showed just how much the movement has grown. We were invited to join in on the festivities, speeches and presentations; let’s just say ABSOLUTELY AMAZING. We watched presentations by speakers such as Bill Gates, listened to performances by artists such as Jason Mraz, tested out the new 3D Gran Turismo and of course visited Jamie Oliver’s Mobile Teaching Kitchen. Check out photos from TED 2011 below:
Happy Valentine’s Day from The Groop!
February 14th, 2011
A little arts and crafts time at The Groop. See what we all made in our flickr album!
The Groop Creative and Design Work
February 9th, 2011
LA Phil – http://celebratesalonen.com/#/home
French Laundy – http://www.frenchlaundry.com/
Per Se – http://www.perseny.com/
Myspace – http://www.myspace.com
UCLA / FOCUS – http://www.focusproject.org/