Virgin Omission

September 26th, 2005

To rectify an important oversight in the Step Magazine Article on the Virgin Atlantic Flights we are posting the full credits here:

Crispin Porter + Bogusky, The_Groop
AGENCY TEAM: Jeff Benjamin, Cheryl Garber, Darren Himebrook
CREATIVE DIRECTOR: Jose Caballer
PROJECT MANAGER: Sharon Tani
TECHNICAL & FLASH LEAD: Roger Obando
BACKEND SYSTEMS INTEGRATION: Kevin Chu, Christian Hunt
508 COMPLIANCE: Christian Burne of OSHYN
ART DIRECTOR: Sun An
DESIGNER: Aldo Puicon
FLASH DESIGNERS/ANIMATORS: Aureliano Gimon, Brandon Savoy, Tri Nguyen
CLIENT: Virgin Atlantic

This project would not have happened without Roger’s amazing skills and patience.
http://www.robando.net

508 Compliance Consulting by our Technology Partners at OSHYN:
http://www.oshyn.com

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Welcome Aure Gimon

September 26th, 2005

I wanted to officialy welcome Aure Gimon to THE_GROOP team. Aure has been working with us as a design technologist for some time now as a contractor and recently joined us as a full time employee. He has been instrumental to many projects such as AIWA and Virgin Atlantic etc. He will finally be moving his stuff down from SF! And getting all the good stuff our employees get like health insurance, half-off classes at Art Center at Night, foosball table and a parking spot for his folding mini bicycle! Nice huh?

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Jose’s Book List

September 26th, 2005

For those of you that were at the “Art Center Alumni Weekend” Panel on Entrepreneurship, I promised I would put my book list on our blog.

Note this is for creative people at all levels, whether you are a freelancer, agency art director or principal of your own practice.

Here are a few of the books that I have read or listened to recently:

The 11 Immutable Laws of Internet Branding by Al Ries and Laura Ries
Rich Dad’s Advisors: Sales Dogs by Blair Singer forward by Robert T. Kiyosaki
Advanced Selling Strategies by Brian Tracy
The New York Times Pocket MBA: Growing and Managing a Business by Kathleen R. Allen, Ph.D.
The New York Times: Sales and Marketing by Michael A. Kamins, Ph.D.
Losing My Virginity: How I’ve Survived, Had Fun and Made a Fortune Doing Business My Wayby Richard Branson
The Rebel Rules: Daring to be Yourself in Business by Chip Conley
The 22 Immutable Laws of Branding by Al Ries and Laura Ries

Currently working on:
Little Red Book of Selling by Jeffrey Gitomer (This is a great one)
A Whole New Mind: Moving from the Information Age to the Conceptual Age by Daniel Pink
Good To Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins

Up Next:
The Second Coming of Steve Jobs by Alan Deutschman

You can also find a great resource of books at Josh Kaufman’s “The Personal MBA 40” blog.
For those of you so inclined:
http://www.joshkaufman.net/archives/2005/07/the_personal_mb.html

Thanks to
Brandon Lynne from Orange 22 for that link.

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4th Annual OBD Artwalk

September 26th, 2005

If you are interested in seeing how our neighboorhood in downtown Los Angeles has progressed in the last few years, come down next Sunday to the 4th Annual OBD Artwalk. You’ll get to walk into people’s lofts and check out how LA’s new urbanite’s live. Roy Montibon of the Montibon Company has been organizing the Artwalk down here for 4 years now. This year THE_GROOP is giving back to our community and helping out. So check out the cool posters at UCLA, Art Center, and other fine locations.

Our office will also be open for Halo, foosball and free booze. Can’t say no to that.

Check out the details (And funny videos) at:
http://www.obdartwalk.com

Up to the minute updates at:
http://www.montibon.com/Artwalk.html

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New Press

September 26th, 2005

Our Aiwaworld project was featured in Communication Art’s Interactive Annual 11
http://www.commarts.com/ca/interactive/cai05/01_ia05.html

Both Virginatlanticflights.com & Aiwaworld featured in Step Magazine’s
“Best of the Web – Top Must See Websites”
http://www.stepinsidedesign.com/STEPMagazine/Article/28516/0/page/12

Again the Aiwaworld project was featured in another magazine, this time in Dynamic Graphics magazine.
Thanks to Tery Stone for a great article:
http://www.dynamicgraphics.com/dgm/Article/28510

In addition the Aiwaworld site will be featured in Tery’s upcoming book with Adams Morioka and published by Rockport. Pre-order yours today on here on Amazon.

THE_GROOP’s new icon system has been selected for publication in an upcoming Rockport Publishers book, entitled “1,000 Icons, Symbols and Pictograms”. A spread of our icons and our letterhead, envelopes, business cards and labels will be featured in this book, to be released in 2006 and edited by BlackCoffee in Boston, MA. Special thanks to our very own Aldo Puicon for rocking the new GROOP collateral!

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Opportunties

September 26th, 2005

A few months ago we posted that CPB in Miami is looking for producers is looking for producers (at all levels). That is still the case, so if you are interested in the mellow Miami sun and fast boats contact Darren Himebrook.

Animax http://www.animaxent.com is in need of a skilled graphic designer to work with us on either a full-time contract basis or extended freelance. Bunch of active projects for Disney, ESPN, WWE, and a bunch of other companies that we need someone to take the lead design on. If interested please email your portfolio to
mbellavia@animaxent.com.

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