Jose’s Book List

September 26th, 2005

For those of you that were at the “Art Center Alumni Weekend” Panel on Entrepreneurship, I promised I would put my book list on our blog.

Note this is for creative people at all levels, whether you are a freelancer, agency art director or principal of your own practice.

Here are a few of the books that I have read or listened to recently:

The 11 Immutable Laws of Internet Branding by Al Ries and Laura Ries
Rich Dad’s Advisors: Sales Dogs by Blair Singer forward by Robert T. Kiyosaki
Advanced Selling Strategies by Brian Tracy
The New York Times Pocket MBA: Growing and Managing a Business by Kathleen R. Allen, Ph.D.
The New York Times: Sales and Marketing by Michael A. Kamins, Ph.D.
Losing My Virginity: How I’ve Survived, Had Fun and Made a Fortune Doing Business My Wayby Richard Branson
The Rebel Rules: Daring to be Yourself in Business by Chip Conley
The 22 Immutable Laws of Branding by Al Ries and Laura Ries

Currently working on:
Little Red Book of Selling by Jeffrey Gitomer (This is a great one)
A Whole New Mind: Moving from the Information Age to the Conceptual Age by Daniel Pink
Good To Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins

Up Next:
The Second Coming of Steve Jobs by Alan Deutschman

You can also find a great resource of books at Josh Kaufman’s “The Personal MBA 40” blog.
For those of you so inclined:
http://www.joshkaufman.net/archives/2005/07/the_personal_mb.html

Thanks to
Brandon Lynne from Orange 22 for that link.

Entry Filed under: Business