BA’s Answer to Virgin’s Jetrosexual Campaign

October 26th, 2005

It seems that British Airways is catching up with Virgin by launching a “content based” website with a guide to London. Crispin Porter + Bogusky should be proud that BA’s ad agency is following suit with a similar approach to Virgin’s Jetrosexual campaign. Imitation is the sincerest form of flattery. The site is a flash based with “London Events” module, “book your flight module”, “Insider’s Guide to London…”, email a friend “Brit-Speak Dictionary” and “Experience the Difference” – a guide to the BA experience in the air. All this with the BA version of witty copy.

Compare:

The BA site: http://london.ba.com/index.asp?word=london

The Virgin Site: http://www.virginatlanticflights.com/

- Jose
CEO, Creative Director, THE_GROOP

Let us know which you thing does a better job below and why:

Entry Filed under: Advertising