Why Aren’t Advertisers Rushing to Do Online Video Ads?

February 6th, 2006

Article from Media Post on why online video ads are all the rage but not being adopted quickly.
Short of it is that Standards have something to do with it.

by Christine Peterson, Friday, Feb 3, 2006 6:04 PM EST
UNLESS YOU’VE BEEN ON EXTENDED leave or living on a remote island for the past year or so, you’ve undoubtedly been bombarded with the news that online video (streaming video, video on demand, in-stream, etc) is rushing to become one of the key tactics in an overall interactive media buy–or even a total TV buy, for that matter. Yet with all the hype and predictions, why isn’t inventory flooding out the door, with every single media planner scrambling to gather up every last impression?

Full Article Here (Requires registration)

Entry Filed under: Advertising