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Archive for December, 2006

Happy Holiday Wishes from THE_GROOP!

December 22nd, 2006

We wanted to thank all of our clients, friends and collaborators for helping make 2006 a record year. Together we have grown and prospered, all while having fun.

THE_GROOP has grown to 10 fulltime employees in addition to the countless collaborators we work with every year, which brings our team to over 20 members worldwide.

We want to welcome the Thomas Keller Family (The French Laundry, Per Se, Bouchon, Bouchon Bakery, Ad Hoc), The Los Angeles Times, Lybba, FatVine, Lloyd Entertainment and Access 360 Media to our family.

We look forward to our continued collaboration during the upcoming year.

Jose
CEO, Creative Director, THE_GROOP

Welcome to New GROOP Members
We also want to extend a warm welcome to our newest GROOP members.

New Group

David Roman who joins us from Razorfish as our new Director of Technology and Project Management, Peter Burnham our new Studio Assistant, Jennifer Frykholm Designer, Ronni Kimm Information Architect for our swat French Laundry team and Willie Choi our fearless IT support guy.

Talk To Us!
In order to help us collaborate more efficiently we now have new extensions (Along with a new phone system, thanks to the VOIP magic of Packet8).

Phone Lines

To talk to an actual human being right away simply press 0 and we will promptly answer the phone. (Except on weekends, holidays and next week since our office is closed for the holidays)

Have a great holiday and a happy new year!

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THE_GROOP Announces the Launch Of ThisNext: A Shopcasting and Product Discovery Network

December 21st, 2006

Los Angeles, CA – October 15, 2006 – The Los Angeles-based design firm, THE_GROOP today announced the launch of ThisNext, a shopcasting network that empowers users to recommend, share and discover great products. The new brand identity and website launched on August 19.

THE_GROOP team collaborated closely with ThisNext CEO and cofounder, Gordon Gould and ThisNext CTO and cofounder, Craig Ogg to provide ThisNext with brand strategy, communications and interactive design.

“Product discovery is a big, well-established behavior among real-world shoppers but it is broken online. ThisNext lets online shoppers ask the question, ‘What do you use?’ in a fun, intuitive, productive way,” says ThisNext CEO Gordon Gould. “Our approach was tailored to meet ThisNext’s unique needs and to support its mission. Our team of industry veterans was able to deliver on-time and on-budget in a very creative and efficient manner,” says THE_GROOP’s Executive Creative Producer, Jennifer Eno.

This was a multi-service project for THE_GROOP who provided ThisNext with brand strategy and identity design as well as print and user interface design. THE_GROOP is continuing to partner with ThisNext on the future of the brand and website. “I think we make good partners — I am really happy with the result and proud to put my name to it” said Craig Ogg, CTO of ThisNext.

“We are thrilled to have been able to provide ThisNext with the big ideas that unify their brand identity to their user interface design and print collateral: it was a unique opportunity and we look forward to working together to continue to enhance their communications and image,” said Jose Caballer, President and Executive Creative Director of THE_GROOP.