THE_GROOP Selected as Live Earth’s Global Identity Partner

June 7th, 2007

June 1, 2007 (Los Angeles, CA.) THE_GROOP, a Los Angeles based design firm known for pushing creative boundaries, announces that it has been selected by Kevin Wall and Al Gore’s Live Earth as their brand identity partner for both SOS, The Movement for a Climate in Crisis and Life Earth, The Concerts for a Climate in Crisis. Live Earth is a 24-hour, 7-continent series of 9 concerts on 7/7/07 that will bring together more than 100 music artists and 2 billion people to inspire a global movement to “Answer the Call” and combat the climate crisis.

THE_GROOP has executed a comprehensive brand identity platform including all artwork, individualized logos for the 9 international cities hosting the events, graphics, posters, signage, merchandise design, internet messaging, banner campaigns, as well as overseeing animations and web design. THE_GROOP has integrated the brand identity that will unite the SOS and Live Earth under one system, providing Live Earth and its global partners with a style guide and assets from which to execute a massive global media and messaging platform.

To help ensure close collaboration with Live Earth, THE_GROOP’s team has worked on-site for the bulk of the engagement. “Efficient collaboration required proximity, we felt strongly that the best way to execute the Live Earth Global Brand Identity was to be in the thick of the action”, says Jose Caballer President and Executive Creative Director of THE_GROOP.

Kevin Wall comments; “It is great to have THE_GROOP team working closely with us, they understood the nature of our challenge and were able to come up with great creative solutions.”

For more information about THE_GROOP, please contact:
Evolutionary Media Group
Jennifer Gross / Yosi Sergant
jennifer@emgpr.com / yosi@emgpr.com
323-658-8700