Great Article on the CEO and Web 2.0
August 25th, 2007
Perspective: Web 2.0 and the CEO
These days, the topic of conversation frequently turns to Web 2.0–how to sell insurance or aircraft parts or cars when the 30-second TV spot and the one-page newspaper ad are dying. Here’s what I tell them:
• Your company is inside-out in an outside-in world.
Imperious CEOs often have trouble with this one. They still see their company dictating pricing, product configurations and service levels–a one-way street, with the company lording over subservient customers. The mentality is: “We’ll do what we want to do, and the world will love it.”