The Groop Loves Adaptive Path

July 11th, 2008

Recently it was brought to my attention by our former resident entrepreneur and now official “advisor to the president” – Sean Bonner that there might be the perception of some contention between The Groop and Adaptive Path. To quote the quote he received “Whats up with The Groop and Adaptive Path…?”

I am not sure where that got started. By it is safe to assume that in the wild & woolly playground that is the interweb it got started somehow.

The only thing I can think about is that 3-4 weeks ago I made a comment in an internal email to Groop staff that the new (and fantastic) Adaptive Path newsletter looked similar to The Groop’s. I will admit and apologize for the tone of the email (Sarcastic). Furthermore admit that the coincidence could have some to do with the fact that they both use STANDARD email newsletter templates.

So to again, to dispel any further chit-chat in the playground I apologize for my sarcastic internal email (If that was the source) and clearly issue the statement that The Groop loves and respects Adaptive Path!

So there.

The Groop Manifesto

July 11th, 2008

These are the principals we are founded on:

Creative Return on Investment

We believe that creativity and design create a measurable Return on Investment for our clients.

Hybrid Approach

Successfully marrying creativity and agility with business and technology makes us who we are.

Top Talent

We are led by best in class professionals in design, technology, animation, film, information architecture and project management.

Open Collaboration

Our approach is one of transparency and collaboration — a model of growing the individual while working within a team.

Inspired Design

We deliver the highest level of creativity, inspired by the business challenges and strategic opportunities for each client.

Community Involvement

We are deeply involved in promoting and supporting the arts within the community as well as cultivating top talent in the design and creative fields.

Liberation

We see to create a dynamic space of free thinking that is unencumbered by anything that has come before. Team members and clients alike work together to liberate ideas and thus achieve results not previously imagined.