The Groop ReBrands the Republican Party for Newsweek
December 23rd, 2008
The Groop was asked by Newsweek magazine to provide ideas for ways to reposition and resurrect the Republican brand.
Alongside three other top design and digital agencies (including Pentagram, Frog Design and Razorfish), The Groop proposed a rebranding strategy for the Republican Party to update its lexicon.
Groop CEO Jose Caballer commented, “First of all, we are honored to have been asked by Newsweek to help on the assignment, second it is great to see The Groop’s expertise be recognized along side such respected firms like Pentagram, Frog and Razorfish. More importantly this was a lot of fun. We really worked to redefine the lexicon of the Republican Party and to reposition it by not only rethinking what the party says but how they say it.”
“It’s exciting to see all of the top design firm’s creative approaches to address the issue. Our multi-disciplined team had a lot of fun immersing ourselves and brainstorming ways we could help the Republican party with fresh ideas and new thinking” commented Henry Min, Executive Creative Director at The Groop.
The Groop’s approach appears in the Politics section of this week’s Newsweek issue on page 13.
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