Responses To Republican Party Redesign in Newsweek
January 27th, 2009
Thanks to the folks at graphpaper.com for the analysis and nice shout-out to The Groop.
“Our next redesign comes from The Groop, the only boutique firm in this mix. I didn’t know much about them before, but their portfolio and clients are really impressive.
Newsweek describes The Groop’s design approach as “Out: ‘old money,’ ‘faith-based.’ In: ‘new wealth,’ ’spirituality-based.’”. And I think right there is the problem…