Total Brand Execution Workshop Thursday February 26th, Avalon Hotel in Beverly Hills
February 19th, 2009
Total Brand Execution from Jose Caballer on Vimeo.
I would like to personally invite you to The Groop’s Total Brand Execution workshop on Thursday, February 26th at 6pm. We are going to share with you methodologies to define, monetize and execute online projects. Because we know your time is valuable the workshop will be at the Avalon Hotel in Beverly Hills. Come join us for a fun, engaging but, more importantly, valuable workshop.
Only a few seats are left, please EMAIL US if you would like to attend.
What are 3 of the most painful challenges we often face in the digital space?
Challenge 1: How to define what features and functionalities you need and which will work.
Solution: First define your brand, your users, their needs and what your value proposition is, then, let that drive your features and functionality.
Challenge 2: How to monetize your online content, service or media platform.
Solution: Build a comprehensive sponsorship sales approach by creating a clear value proposition and a compelling brand narrative.
Challenge 3: How to guide your team to execute on time and on budget.
Solution: Work in a natural and iterative fashion that gets you to your business objectives faster
Speakers:
On Brand Driven Product Definition:
Jose Caballer, CEO and Chief Business Builder for The Groop
Jose, an award-winning Creative, is the founder of The Groop with over 10 years of business and creative experience providing clients and students alike with an insider’s look into the ever-changing methodologies that are used to create engaging and profitable digital experience.
On Monetization:
Tom Feegel, CEO of Brand Neutral and Groop Sponsorship Partner
Tom, founder of Brand Neutral, has nearly 15 years of experience leading successful strategy consulting firms and capitalizing on new media to create and sustain competitive advantage for his clients. He has advised dozens of Fortune 500 companies on the strategy, development and launch of their digital services and offerings.
On Agile Project Management:
Laura Kleger, Director of Project Management for The Groop. Certified Scrum Master
Born and raised in NYC, Laura is a cum laude graduate from Yale, received her MFA from Columbia and is a certified Scrum Master through the Scrum Alliance. Laura works directly with many of The Groop clients including Disney, Los Angeles Philharmonic and Savings.com.
Who Should Attend?
CEOs, COOs, CDOs, VPs of Product Development, VPs of Marketing,
VPs of Digital Strategy, VPs of Production, etc.
Testimonials:
“You’re a regular Jerry Springer. Thanks for keeping it lively.”
David Brody, Managing Partner, North Venture Partners
“Jose, is an excellent teacher, and his methods are a must…”
Mike Flynn, Co-Founder Opportunity Green
