Warmer, Fuzzier: The Refreshed Logo

June 5th, 2009

With the economy in a down slide and people keeping an eye on their budgets, sales at major companies have been steadily decreasing.  In an attempt to solve that problem, many of the corporations have redesigned their logos to emit a more friendly, neighborly vibe.  With  softer tones, and not so bold fonts, these business hope to attract more customers.

To read more on this article follow this link:

http://www.nytimes.com/2009/05/31/weekinreview/31marsh.html

Entry Filed under: Advertising, Branding, Business, Design, Emerging Media, Strategy