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Archive for July 8th, 2009

Reminder that the Groop Summer BBQ is next Thursday the 16th

July 8th, 2009

THE GROOP SUMMER BBQ 2009 WITH WORKHABIT

Hi! Just a reminder about THE GROOP’S Summer BBQ coming up next Thursday (July 16th) and a little more information about the “Lawn Chair Panel.”

Lawn Chair Panel details:
Join us from 7:30 to 8:30PM for an animated discussion moderated by The Groop’s Chief Visionary Jose Caballer.

Our Topic will be Advertising in the Digital Landscape:
What role does creativity play in digital landscape?

We will answer the following questions:

1. Who drives? The strategist or the creative? Could they be one in the same?

2. What is the role of the Digital Agency vs. Traditional Agency. (i.e. The Groop vs. Young & Rubicam) in the current landscape? In the future?

3. How do we as a community (Advertising, Creative, Technology, Business) better listen, communicate, collaborate and learn from each other?

4. How do we make technology more beautiful? More human? How do we bring art to it?

Panelists to include luminaries from academia and agencies.

Previous panels moderated by Jose Caballer:

Opportunity Green Conference

Creating Green Brands Panel at the Opportunity Green Conference

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