[ Fast Company ] Can NBC Brand Itself as the Green Network?
July 7th, 2009
Would you watch a TV network just because it is somehow “greener” than the others? NBC Universal is betting on it.
Archive for July, 2009
[ NY TIMES ] Internet Companies and Ad Agencies Go From Old Enemies to New Friends
July 7th, 2009
By ERIC PFANNER
From NY Times
Great article from NY Times on how Advertising agencies and Tech are working to becoming BFF’s.
CANNES, France — Advertising agencies and Internet companies once viewed one another as foes, but are now coming together to harness the potential for online advertising. As with many other segments, online ad spending has slowed from its previous breakneck pace during the deep recession, forcing companies to devise new ways to chase fewer dollars.
[ NY TIMES ] Rise of Web Video, Beyond 2-Minute Clips
July 7th, 2009
By BRIAN STELTER
NY Times
When motion pictures were invented at the end of the 19th century, most films were shorter than a minute, because of the limitations of technology. A little more than a hundred years later when Web videos were introduced, they were also cut short, but for social as well as technical reasons.
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