Still Need a Few Good People for User Testing This Monday. $50 iTunes Gift Card in it.

August 27th, 2009

We are reaching out to our network of friends and collaborators
because we still need a few more good people to participate in
Usability Testing for an exciting client.

To make it even “pimpier” we are upping the reward for your participation
(aside from getting to hang out with me, which is worth a lot already)
to a $50 iTunes Gift Card!

You can buy some rad tunes with 50 bucks.

If you are interested and have an hour to spend next week fill out this
survey by tomorrow at noon:
http://www.surveymonkey.com/s.aspx?sm=L3e7kJjbr8Y5icrkir_2fS_2fQ_3d_3d

I know you are busy so thanks in advance for taking the time to check
out the survey and helping us out to make our websites even stonier.

What is Usability Testing you might ask?

We have been developing a website that helps people save money online.
We recently relaunched with a new design and enhanced functionality.
The goal of this testing is to understand how real people are interacting
with the website in order to discover what works well and what needs improvement.
The information that we gain from this testing will help us to further develop
the website’s design and usability.

We are looking for Participants with the following characteristics:

People who are interested in saving money online
People who shop online
Between the ages of 18-45
Available to come to our office (downtown LA) for 90 minutes on
August 31st or September 1st

Testing with take place at the GROOP office space in Downtown Los Angeles.

If you think you are the type of participant we are looking for
please fill out the survey by Noon on Friday August 28th. (tomorrow)

http://www.surveymonkey.com/s.aspx?sm=L3e7kJjbr8Y5icrkir_2fS_2fQ_3d_3d

Please pass this email onto anyone you think might be interested as well.

We will contact you if you are selected to be a participant for
our Usability Testing. Your participation and feedback will be
rewarded with a $50 Itunes gift card. There will also be snacks!
And most important it will be fun.

Testing time is approximately 30-40 minutes (tho we ask that you
plan to spend 90 minutes at our office), and will take place on
either August 31st or 1 September 1st. We will contact you with
your exact day and time.

We appreciate your time and consideration!

Thanks,

Seth Epstein

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[ NY Times] Where Yahoo Leaves Google in the Dust

August 25th, 2009

Great article in the Sunday NY Times about Yahoo Finance vs Google Finance.

Two good quotes:

“In our research with users, we found that the more information that was displayed on the page, the greater the anxiety.”

“Yahoo understands that a free finance site prospers by drawing less from the world of mathematics and more from the world of entertainment, informing just enough to satisfy users without setting off an anxiety attack.”

GOOGLE has an outsize image as the deft master of information. Its superior technology seems to pitilessly grind up its rivals. But Google’s domination in search has proved hard for it to match in some information domains…

Read Story

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iPhone Interview with Groop Summer Design Intern Tida Tep

August 18th, 2009

Continuing our iPhone interview Series – Summer Design Intern Tida Tep talks about what it was like to work at The Groop.

Are you a great design student almost graduating or already graduated – and looking for an internship opportunity? Check out… the available openings at The Groop: http://thegroop.net/joinus

Here are some kind words from past kick-ass Groop Intern Enrique Barrios:

“I wanted to let you know how thankful I am to have worked for The Groop. I can’t stress enough how valuable it was for me to work for The Groop and what an amazing well organized group of people you all were and am sure still are. My girlfriend is working at an agency here in San Fran and she has been so frustrated with their lack of project management organization, and time efficiency. All characteristics that exceeded my expectations while at The Groop. As I told you that last day I was there while at the bar, you guys have an awesome philosophy that I can only wish of being able to practice one day. Thanks for your leadership, guidance, and over all friendship Boss.”

iPhone Video QA with New Groop Chief Catalyst, CEO

August 10th, 2009

iPhone Video QA with New Groop Chief Catalyst, CEO from Jose Caballer on Vimeo.

Transcript:

I am Seth Epstein, the Chief Catalyst and CEO of The Groop.

What attracted me to merge Broadtent into The Groop is the fact that The Groop is in a leadership position. It is one of the top interactive, digital agencies in Los Angeles, and it does unbelievable work, has an incredible track record and is a great strategy firm, a great design firm and great at execution.

I think it is important to shoot this interview on a iphone instead of our $10,000 camera sitting over there is because it really represents the future in that content will be created. In the short time that I have already been here, in about a month and a half, we have already tackled a project that is cross plat-formed, kind of a new form of advertising on the web using video so it was an exciting project that we did for Rite Aid with Adperk and it really represents the future of how the web, advertising and television are colliding.

When we merged the companies people would say well what does The Groop do and who are the clients, and basically our clients are Ad Agencies, Television Networks, Fortune 500 companies all the way down to startups who want to grow their business on the web– so everything from platform, all the way to content and really that’s what we do.

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[ Ad Age ] Form and Content, Not Length, Key to Online Video’s Future

August 7th, 2009

This is a great article about online content. Its not about length, it’s about quality & creativity.

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