[ Ad Age ] Form and Content, Not Length, Key to Online Video’s Future
August 7th, 2009
Viewpoint: Broadband Enterprises Founder Matt Wasserlauf
by Matt Wasserlauf
It has been said recently that online digital video as a medium is like the early days of movies, in that people are getting used to watching longer online-video content (longer than two minutes) because “the medium is growing up.” In effect, these people feel that, as the online-video medium and its audience continue to mature, that audience, like early movie-going audiences, will learn to accept longer-form content.
Entry Filed under: Advertising, Emerging Media, Film, Technology
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