[ McKinsey Quarterly ] How companies are benefiting from Web 2.0: McKinsey Global Survey Results
September 15th, 2009
McKinsey put together a survey of nearly 1,700 executives on the impact and benefits of Web 2.0. Check it out:
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The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, we sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Our findings indicate that they are.
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