[ Chief Marketer ] Twitter Patter: Does Marketing with Twitter Matter?

September 21st, 2009

Good Article from Chief Marketer on why Twitter matters and the good and bad of Twitter.

What is Twitter? Is it an effective marketing tool? How do you measure its ROI? All of these are questions worth addressing.
Basically, Twitter is a next generation instant messaging tool. But how does it add value from a marketing perspective, instead of just a personal communications standpoint? The answer lies in attracting enough of the right followers and creating dialogue among the group you develop.

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Entry Filed under: Advertising, Branding, Business, Social Media, Strategy, Technology