[ Mashable ] 5 Tips for Using Video to Grow Your Business in 2010

December 9th, 2009

By Patrick Moran | From Mashable

It’s no secret that online video is hot. A recent study by comScore revealed that in October 2009, more than 167 million viewers in the U.S. watched an average of 167 videos each, while YouTube (YouTube) reached 1 billion views per day – or 41 million views per hour – in the same month.

At my company, we’ve seen our own surge in video viewing. Video (video) now accounts for the largest number of files uploaded into online meetings on our platform.

1. Punch Up Your Web Site
The easiest way get started is simply to embed your videos on your Web site. You can use YouTube to do this, or alternatives like Vimeo or Sorenson Media. Once you’ve got the videos playing on your site, make sure they are easy to share by adding a “share this” button on each video so that viewers can pass them along via Twitter (Twitter), Facebook (Facebook), and other viral channels. Already on Twitter, 8 percent of all shared URLs are links to videos on YouTube.

2. Use Video to Sell
We’ve found that our sales reps see 20 percent higher close rates when they play a video at the beginning of their virtual sales demo. Other online services report similar results: Jivox, an online video ad platform, used this video demo on their web site to increase registrations by 25 percent – they even embedded a signup form right on the demo page to collect registrations. You can also use services like Wistia to share a video with prospects and track how they interact with the video.

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Entry Filed under: Business, Technology, Video