September 8th, 2010
“Digital ADD” Breaking Through
Tuesday, Sept. 14th
7:30am to 9:00am
1. Simple, actionable tools you can start using right away.
2. We will give you those tools for FREE! (for the price of breakfast). This would cost you $25,000 to $100,000 for a world class digital agency to do for you.
3. Panelists from LA’s top media and entertainment companies will be sharing their experiences and answering your questions.
4. The food will be top notch; provided by chef and artisan-style baker Akasha Richmond.
5. It’s fun! Groop events are known to be fun and engaging unlike some panels and training.
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Meet the Panelists!
Mike Macadaan: VP, User Experience at MySpace
Mike has 12 years of experience leading companies in the context of User Experience and Design. His Experience spans design and product leadership for companies such as AOL, Tsavo Media, TechTV, Intuit, Go.com, and most recently as Vice President of UX+Design at MySpace. Mike and team are currently working on a complete redesign of MySpace which relaunches later this year. He is also actively involved with the SoCal start-up community as the founder of Twiistup.
JP Bedoya: Sr. Director of Product and User Experience at Citysearch
JP began his career at IBM holding various positions from marketing, brand management to sales. In 2003 he moved to the US to obtain his MBA at the University of Michigan. After graduation JP worked at Yahoo! as a Product Manager launching their first major redesign in 2006. He later moved to LA to work at Fox Broadcasting where he managed fox.com and all their primetime TV show websites. He currently manages citysearch.com and is responsible for product direction and user experience.
Noam Dromi: COO of TempleHome, Producer and Co-host of MIPtalk, Co-founder of Noco Media Group
Noam Dromi is a media and technology executive specializing in cross platform communications programs for corporations, brands and entertainment companies. He serves as acting COO of TempleHome, an architecture and design company developing an interactive media platform for the home improvement industry. He previously served as Executive Producer and Senior Vice President of New Media for CMP, a film and television advertising agency.
Charles Erdman: Sr. User Experience Designer
Charles is an award-winning, creative professional and entrepreneur who works to make screen-based experiences accessible and useful to its intended audience. In a collaborative, team environment, Charles employs a user-centered design approach to organize complex information into comprehensible and engaging digital user experiences. Charles has created solutions for American Express, The Disney Company, MySpace, UCLA and the US Olympic Committee. He has worked with great people at companies such as Ogilvy & Mather, Razorfish, The Designory, TBWA\Chiat\Day and The Groop.
Adrian Sexton: Co-founder & CEO of New Medici
Adrian is Co-Founder & CEO of New Medici LLC, a media strategy + lifestyle innovation network. As former digital head of two media companies, Lionsgate and Participant Media, and co-founding partner of TAG Strategic consultancy, Sexton brings a hybrid background in operational digital strategy, business planning, social and strategic marketing and distribution.
Moderators
Jose Caballer: Chief Visionary, CCO of The Groop
Jose Caballer is the Co-Founder of The Groop, an award winning digital agency in downtown Los Angeles specializing in interactive design solutions for Web, TV and Mobile. Throughout his career he’s had the opportunity to collaborate with media companies and lifestyle brands such as Wieden + Kennedy, Crispin Porter, NBC, ESPN, The French Laundry and Disney to create e-commerce, marketing and video platforms. While Jose is more driven by results than awards, he has taken home his share of hardware too, including Art Directors Club Young Guns 2004, HOW Magazine’s Interactive Best of Show, American Center for Design Web 100, and he has work in the permanent collection of the San Francisco Museum of Modern Art.
Barrett Reiff-Morse: Chief Educator, Director of Strategy at The Groop
Mr. Reiff-Morse graduated with honors of the University of Southern California’s MBA program with emphases in New Venture Development as well as Marketing and has a BS from USC in Accounting and Information Systems. Barrett is focused on strategic development and business development for both The Groop and Groop clients. He has worked with clients in a variety of industries including entertainment, creative, medical, manufacturing, energy and personal services providing consulting on client acquisition and development, local and international market expansion, operational efficiency, marketing and financial strategy. In addition he co-chairs Reaching to Embrace Arts, a non-profit art organization focused on bringing art programs and creative inspiration across Los Angeles.
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