The Groop Collaborates with Myspace for Recent Redesign

November 30th, 2010

In May of this year Myspace invited The Groop to provide their creative vision for its redesign. The new Myspace focuses on being a social entertainment destination showcasing music, movies, games, articles, events, TV and much more.

The Groop provided a new look and feel to the Myspace interface in addition to shooting video based user profiles, animated interface previews, and a promotional spot for the official launch.

“I am honored to have the opportunity to collaborate with the Myspace team in this huge undertaking both directly and by providing our extensive network of creative talent for this effort. It is a testament to creative collaboration and The Groop’s ability to help facilitate online opportunities for our clients,” said Jose Caballer, Chief Visionary at The Groop.

To check out the new Myspace click here

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Jamie Oliver’s Food Revolution Kick Off Party

November 22nd, 2010

We just got back from the kick off party for Jamie Oliver’s Food Revolution in New York City and we had a blast. Got to know our collaborators on the Food Revolution project and of course meet Jamie Oliver. This is a great project for a great cause and we’re excited to be redesigning Jamie Oliver’s web site and be helping with the strategy behind the movement.

Jamie Oliver’s wish is to build a strong, sustainable movement to educate every child about food, inspire families to cook again and to empower people everywhere to fight obesity. We aim to design a site that inspires it’s users, brings out the activists in them and helps them start their own revolution.

Jamie was also on the cover of this month’s 944 magazine. We’re excited to see the revolution take off. See pictures of the party below.

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