[Fast Company] The Future of Advertising
August 24th, 2011
Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind.
Twenty creative directors, planners, media strategists, and account executives from agencies across the country are down on all fours on the floor of a 100-year-old tenement on Manhattan’s Lower East Side. They are each staring down at a blank poster-size sheet of paper, contemplating their most abject fears about their careers, their livelihoods, and their future. They have reason to worry. They are, after all, in the business of advertising.
Best Quote From Article:
“This whole ‘collaboration, we’ll work together as a team’ breaking down of the creative director and art director team — I find it fucking difficult.”