[CNET] 62 percent of IT projects fail. Why?

November 27th, 2011

CIO.com cites a Dynamic Markets survey of 800 IT managers, reporting that 62 percent of IT projects fail to meet their schedules. Other data:

- 49 percent suffered budget overruns
- 47 percent had higher-than-expected maintenance costs, and
- 41 percent failed to deliver the expected business value and ROI

This wouldn’t be so bad, CIO.com notes, if it weren’t for the fact that the numbers haven’t appreciably improved over the past decade. In some cases, they’ve gotten worse.

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Gauge Speaker Series: Jose Caballer Speaks at Cal State L.A.

November 8th, 2011

Each quarter, GAUGE, the AIGA student group at Cal State LA, hosts a guest designer. This is our premier event each quarter, and the purpose is to inspire and educate our design students. The talks run for a length of 30-45 minutes with a question and answer period to follow.

For the Fall 2011 quarter, GAUGE is honored to present Jose Caballer.

7:00 PM – 8:30 PM / 10 NOV 2011
CALIFORNIA STATE UNIVERSITY, LOS ANGELES – MUSIC HALL
5151 STATE UNIVERSITY DRIVE, LOS ANGELES, CA 90032

For more information click here

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[ New York Times ] Google Predicts More Social, and Profitable, Display Ads

November 4th, 2011

Here is an excerpt from the article:
It says: Social, Mobile and Video are the big things.

By TANZINA VEGA and CLAIRE CAIN MILLER

Google might be late to the display advertising game, but it wants Madison Avenue to know that it will be ahead of the game in the future. At the Interactive Advertising Bureau’s Mixx conference in New York on Tuesday, Google made seven predictions for display advertising that the company thinks will happen by 2015.

1. Google announced two new kinds of video ads for YouTube and predicted that half of display ads would include cost-per-view videos that viewers choose to watch. On YouTube, people will be able to skip video ads they don’t like after five seconds (and the advertiser won’t pay for those views) or choose which of three ads to watch.

2. Half of the audience will be viewing ads in real-time, Google predicted. That means changing elements of ads on the fly based on things like location, the viewer’s interests and the weather. Google demonstrated technology from Teracent, an advertising company it acquired, that changes a car ad depending on whether the viewer is in a sunny or rainy place, is a woman or a man, and prefers shopping or sports. The technology would allow “millions of possible permutations,” Mr. Salzman said.

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For HOW Interactive Conference Attendees – The F.E.D.O. Assessment

November 2nd, 2011

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