[ iMedia Connection ] 10 Essential Twitter Apps For Marketers

September 18th, 2009

Great post from our friends at iMedia Connection.

To the casual user, Twitter looks like a simple bulletin board of often useless status reports. Yet, smart marketers are starting to find Twitter feedback quite essential to their overall social marketing plans. Filtering and organizing Twitter feedback is one area where the right application is crucial to success.

“Twitter is all about listening, understanding, and participating as a marketer,” says Art Sindlinger, vice president/activation director at Starcom USA. “We try to help our clients use Twitter with a real intent in mind. This is much more than just purchasing media.”

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Art Opening Saturday September 5th at The Groop’s Neighbor Art Space – LM PROJECTS: Cause & Effect

September 2nd, 2009

Featuring Nova Jiang, Len Lye, Robert Rauschengerg, Jacob Tonski, Peter Fischli & David Weiss

LM PROJECTS (Formerly know as Bank) is please to announce its first exhibition, “Cause and Effect,” showcasing a collection of video based performances and kinetic sculpture from the mid 1960’s to the present.

Though the discourse surrounding each of the selected works diverge from one another and their classification as kinetic art, they nonetheless are linked through their mechanical, temporal, and movement based components. Glenn Kaino’s “In Revolution” and Len Lye’s “Trilogy: A Flip and Two Twisters” serve as a point of departure for the rest of the exhibition as performance and theatrics commingle with art and engineering. Rauschenberg’s “Open Score” and emerging artist Jacob Tonski’s “Balance Study, Threshold” are performative works dependant on the action of participants, while Peter Fischli and David Weiss rely on the chain reactions of common place objects and combustibles in “The Way Things Go.”

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iPhone Video QA with New Groop Chief Catalyst, CEO

August 10th, 2009

iPhone Video QA with New Groop Chief Catalyst, CEO from Jose Caballer on Vimeo.

Transcript:

I am Seth Epstein, the Chief Catalyst and CEO of The Groop.

What attracted me to merge Broadtent into The Groop is the fact that The Groop is in a leadership position. It is one of the top interactive, digital agencies in Los Angeles, and it does unbelievable work, has an incredible track record and is a great strategy firm, a great design firm and great at execution.

I think it is important to shoot this interview on a iphone instead of our $10,000 camera sitting over there is because it really represents the future in that content will be created. In the short time that I have already been here, in about a month and a half, we have already tackled a project that is cross plat-formed, kind of a new form of advertising on the web using video so it was an exciting project that we did for Rite Aid with Adperk and it really represents the future of how the web, advertising and television are colliding.

When we merged the companies people would say well what does The Groop do and who are the clients, and basically our clients are Ad Agencies, Television Networks, Fortune 500 companies all the way down to startups who want to grow their business on the web– so everything from platform, all the way to content and really that’s what we do.

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[ Ad Age ] Form and Content, Not Length, Key to Online Video’s Future

August 7th, 2009

This is a great article about online content. Its not about length, it’s about quality & creativity.

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[ Ad Age ] Round-up of Cannes 2009 Coverage

July 7th, 2009

Good round-up of Cannes coverage.
My favorite article is one from Jeff Goodby on the “Cab Test”, how all the award winning creative that agencies are doing is not really that relevant to the “People”. “Ask a cab driver if they have seen your award winning work…”

To me it is somewhat similar to the Art World, at an art opening everyone congrats you on your “wonderful work” but only a few people see it and/or are impacted by it.

http://adage.com/cannes09/

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Opportunity Green V.I.P. Party @ Environment

June 5th, 2009

The Opportunity Green VIP Party was crazy fun. Sorry if you missed it. Check out the sexy pictures.

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Warmer, Fuzzier: The Refreshed Logo

June 5th, 2009

With the economy in a down slide and people keeping an eye on their budgets, sales at major companies have been steadily decreasing.  In an attempt to solve that problem, many of the corporations have redesigned their logos to emit a more friendly, neighborly vibe.  With  softer tones, and not so bold fonts, these business hope to attract more customers.

To read more on this article follow this link:

http://www.nytimes.com/2009/05/31/weekinreview/31marsh.html

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The Credit Crisis Visualized

April 4th, 2009

By now you have seen this video. But I wanted to add it to our blog because I think that it is a great example of simplifying a very difficult subject.