Groopthink.net » Film http://www.groopthink.net Business Thoughts Meet Creative Thoughts Thu, 02 Feb 2012 19:17:30 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 This Made Me Cry – Moving Video Shot on Canon 7D http://www.groopthink.net/2010/10/12/moving-video-shot-on-cannon-7d/ http://www.groopthink.net/2010/10/12/moving-video-shot-on-cannon-7d/#comments Wed, 13 Oct 2010 03:53:36 +0000 Jose Caballer http://www.groopthink.net/?p=1533

Respect to Phos Pictures.

]]> http://www.groopthink.net/2010/10/12/moving-video-shot-on-cannon-7d/feed/ 1 The Groop Starts New Modeling Division with Seth Epstein as Chief Model http://www.groopthink.net/2009/10/28/the-groop-starts-new-modeling-division-with-seth-epstein-as-chief-model/ http://www.groopthink.net/2009/10/28/the-groop-starts-new-modeling-division-with-seth-epstein-as-chief-model/#comments Thu, 29 Oct 2009 04:37:49 +0000 Jose Caballer /wordpress/?p=742

Ok, so not exactly, but check out Seth Modeling during today’s AdPerk/Rite-Aid/Phillips shoot..

]]> http://www.groopthink.net/2009/10/28/the-groop-starts-new-modeling-division-with-seth-epstein-as-chief-model/feed/ 0 iPhone Video QA with New Groop Chief Catalyst, CEO http://www.groopthink.net/2009/08/10/572/ http://www.groopthink.net/2009/08/10/572/#comments Tue, 11 Aug 2009 06:48:50 +0000 Jose Caballer /wordpress/?p=572

iPhone Video QA with New Groop Chief Catalyst, CEO from Jose Caballer on Vimeo.

Transcript:

I am Seth Epstein, the Chief Catalyst and CEO of The Groop.

What attracted me to merge Broadtent into The Groop is the fact that The Groop is in a leadership position. It is one of the top interactive, digital agencies in Los Angeles, and it does unbelievable work, has an incredible track record and is a great strategy firm, a great design firm and great at execution.

I think it is important to shoot this interview on a iphone instead of our $10,000 camera sitting over there is because it really represents the future in that content will be created. In the short time that I have already been here, in about a month and a half, we have already tackled a project that is cross plat-formed, kind of a new form of advertising on the web using video so it was an exciting project that we did for Rite Aid with Adperk and it really represents the future of how the web, advertising and television are colliding.

When we merged the companies people would say well what does The Groop do and who are the clients, and basically our clients are Ad Agencies, Television Networks, Fortune 500 companies all the way down to startups who want to grow their business on the web– so everything from platform, all the way to content and really that’s what we do.

]]> http://www.groopthink.net/2009/08/10/572/feed/ 0 [ Ad Age ] Form and Content, Not Length, Key to Online Video’s Future http://www.groopthink.net/2009/08/07/ad-age-form-and-content-not-length-key-to-online-videos-future/ http://www.groopthink.net/2009/08/07/ad-age-form-and-content-not-length-key-to-online-videos-future/#comments Fri, 07 Aug 2009 23:05:15 +0000 Jose Caballer /wordpress/?p=569

Viewpoint: Broadband Enterprises Founder Matt Wasserlauf
by Matt Wasserlauf

It has been said recently that online digital video as a medium is like the early days of movies, in that people are getting used to watching longer online-video content (longer than two minutes) because “the medium is growing up.” In effect, these people feel that, as the online-video medium and its audience continue to mature, that audience, like early movie-going audiences, will learn to accept longer-form content.

Read Article

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