Opportunity Green V.I.P. Party @ Environment
June 5th, 2009
The Opportunity Green VIP Party was crazy fun. Sorry if you missed it. Check out the sexy pictures.
Posts filed under 'Groop News'
Responses To Republican Party Redesign in Newsweek
January 27th, 2009
Thanks to the folks at graphpaper.com for the analysis and nice shout-out to The Groop.
“Our next redesign comes from The Groop, the only boutique firm in this mix. I didn’t know much about them before, but their portfolio and clients are really impressive.
Newsweek describes The Groop’s design approach as “Out: ‘old money,’ ‘faith-based.’ In: ‘new wealth,’ ’spirituality-based.’”. And I think right there is the problem…
The Groop ReBrands the Republican Party for Newsweek
December 23rd, 2008
The Groop was asked by Newsweek magazine to provide ideas for ways to reposition and resurrect the Republican brand.
Alongside three other top design and digital agencies (including Pentagram, Frog Design and Razorfish), The Groop proposed a rebranding strategy for the Republican Party to update its lexicon.
Groop CEO Jose Caballer commented, “First of all, we are honored to have been asked by Newsweek to help on the assignment, second it is great to see The Groop’s expertise be recognized along side such respected firms like Pentagram, Frog and Razorfish. More importantly this was a lot of fun. We really worked to redefine the lexicon of the Republican Party and to reposition it by not only rethinking what the party says but how they say it.”
“It’s exciting to see all of the top design firm’s creative approaches to address the issue. Our multi-disciplined team had a lot of fun immersing ourselves and brainstorming ways we could help the Republican party with fresh ideas and new thinking” commented Henry Min, Executive Creative Director at The Groop.
The Groop’s approach appears in the Politics section of this week’s Newsweek issue on page 13.
The Groop Helps Causecast Debuts at TechCrunch 50
October 20th, 2008
The Groop, a Los Angeles based firm best known for their innovative approach to business strategy and user experience design, announced today the launch of Causecast.org. Causecast is a powerful online social medium that connects nonprofits, leaders, celebrities and brands to those who want to make a positive impact on the world. Causecast selected The Groop as their product development partner because of their ability to marry both business and creativity to help them execute.
The Groop collaborated closely with Causecast in developing business planning, product definition, financial modeling, brand strategy, visual identity, user experience and development. You can see the results of the collaboration at http://www.causecast.org
” The Groop has been instrumental in helping me build my business. The business and creative consulting that they provided makes being an entrepreneur easy” commented Causecast CEO Ryan Scott.
Groop CEO Jose Caballer said ”We are honored to be able to help an entrepreneur like Ryan Scott build his business. It is very rewarding for Barrett Reiff and myself to see the impact that marrying business and creativity has. Seeing Causecast at TechCrunch really makes me proud.”
Causecast is a powerful online social medium that connects nonprofits, leaders, celebrities and brands to those who want to make a positive impact on the world. The site educates and entertains using original content and – most importantly – inspires people to get involved with the issues they want to support, in the ways they want to support them. Only on Causecast do media, social networking and philanthropy all converge in an unexpected and unparalleled way. Causecast helps make it easy for you to give back and make doing good your own. Causecast is also the only outlet that provides real-time daily coverage of cause-related news from around the world.
People globally are beginning to want to make a difference in the world and to get involved, but they just do not know how. Causecast makes it easy. Change your world, and the world will change.
Entrepreneurs Talk About Working With The Groop
April 14th, 2008
Entrepreneurs talk about working with The Groop. Weston Palmer, CEO of White Canvas, Ryan Scott CEO of Causecast and Al Gore, Live Earth Partner.
Jose Caballer & Barrett Reiff Interviewed on Bnet
December 1st, 2007
Watch Jose (Groop President & Creative Director) and Barrett Reiff (Groop VP of Client Services & Financial Genius) talk about business, creativity and where to have your bachelor party.
A “Can’t Miss Interview”.
Let us know if they look hungover to you too.
Special thanks to Chris Kimbell and everyone at Dog & Pony TV.
Al Gore Speaks About Live Earth
July 24th, 2007
Good video clip of Al Gore explaining the goals for Live Earth during the live broadcast on 7.7.07. Enjoy.
GROOP SPRING UPDATE 2007
April 19th, 2007
THE_GROOP is Selected as the Brand Identity Partner for Live Earth and SOS, The Movement for a Climate in Crisis
Live Earth will use the global power of music to engage people on a mass scale to combat our climate in crisis and raise awareness about global warming. Live Earth is bringing together more than 150 of the world’s top musicians for 24-hours of music during 7 concerts across all 7 continents. Live Earth’s partnership between Kevin Wall and THE_GROOP has been especially worthwhile.
“We are proud to be part of such a great event and movement. Using our talents for the betterment of our planet is very rewarding.”
Jose Caballer
President, Exec. Creative Director
THE_GROOP Opens GROOP_WEST
In order to better serve the Live Earth and SOS teams, THE_GROOP and Live Earth have become one group. Control Room, the producer for Live Earth and a global leader of live digital entertainment now has it’s very own onsite GROOP office, in Beverly Hills.
Jose Caballer’s Keynote Speech for the Next Generation of Creatives
Jose Caballer spoke at Pasadena City College to an aspiring creative audience about their role in the world, what it takes to make an impact in their environment and in the art and design world and why parents should send their young creative talents to Sales School in addition to Drawing 101. View Now.
Persee: Orchestrated Perception
THE_GROOP is proud to be a Supporting Partner of PERSEE: Orchestrated Perception, an innovative mixed-media live concert event staged in downtown Los Angeles. Persee is produced by composer Drew Schnurr in collaboration with artists C.E.B. Reas and Michael Chu. This experimental performance engages multiple levels of visual, music, and digital culture to provoke and inspire renewed awareness,inquiry and social dialogue.
For more information visit the PERSEE site: www.persee.net
If you are interested in sponsoring the event please let us know. You can download a Partnership Benefits presentation here: Benefits Presentation
Happy Holiday Wishes from THE_GROOP!
December 22nd, 2006
We wanted to thank all of our clients, friends and collaborators for helping make 2006 a record year. Together we have grown and prospered, all while having fun.
THE_GROOP has grown to 10 fulltime employees in addition to the countless collaborators we work with every year, which brings our team to over 20 members worldwide.
We want to welcome the Thomas Keller Family (The French Laundry, Per Se, Bouchon, Bouchon Bakery, Ad Hoc), The Los Angeles Times, Lybba, FatVine, Lloyd Entertainment and Access 360 Media to our family.
We look forward to our continued collaboration during the upcoming year.
Jose
CEO, Creative Director, THE_GROOP
Welcome to New GROOP Members
We also want to extend a warm welcome to our newest GROOP members.
David Roman who joins us from Razorfish as our new Director of Technology and Project Management, Peter Burnham our new Studio Assistant, Jennifer Frykholm Designer, Ronni Kimm Information Architect for our swat French Laundry team and Willie Choi our fearless IT support guy.
Talk To Us!
In order to help us collaborate more efficiently we now have new extensions (Along with a new phone system, thanks to the VOIP magic of Packet8).
To talk to an actual human being right away simply press 0 and we will promptly answer the phone. (Except on weekends, holidays and next week since our office is closed for the holidays)
Have a great holiday and a happy new year!
Bank Reopens with “Osman Kahn: Unviewed”
July 11th, 2006
After a few delays Bank reopened last week. If you missed the opening, (and the private party after) well you missed out. At least come check out Osman Khan’s piece. Bring your mobile phones along for the full effect.
"Osman Khan’s work centers around the use of technology to construct interactive installations and site-specific interventions for social criticism and aesthetic expression. His work explores certain themes to see how technology fabricates as well as subverts our understanding of identity, communication, and public space. For his first solo show at Bank, Khan creates an interactive text based piece that exposes how our newly adopted dependencies on digital devices have transformed notions of communication, privilege and mediation."
