Total Brand Execution from Jose Caballer on Vimeo.

I would like to personally invite you to The Groop’s Total Brand Execution workshop on Thursday, February 26th at 6pm. We are going to share with you methodologies to define, monetize and execute online projects. Because we know your time is valuable the workshop will be at the Avalon Hotel in Beverly Hills. Come join us for a fun, engaging but, more importantly, valuable workshop.

Only a few seats are left,  please EMAIL US if you would like to attend.

What are 3 of the most painful challenges we often face in the digital space?

Challenge 1: How to define what features and functionalities you need and which will work.
Solution: First define your brand, your users, their needs and what your value proposition is, then, let that drive your features and functionality.

Challenge 2: How to monetize your online content, service or media platform.
Solution: Build a comprehensive sponsorship sales approach by creating a clear value proposition and a compelling brand narrative.

Challenge 3: How to guide your team to execute on time and on budget.
Solution: Work in a natural and iterative fashion that gets you to your business objectives faster

Speakers:
On Brand Driven Product Definition:
Jose Caballer, CEO and Chief Business Builder for The Groop
Jose, an award-winning Creative, is the founder of The Groop with over 10 years of business and creative experience providing clients and students alike with an insider’s look into the ever-changing methodologies that are used to create engaging and profitable digital experience.

On Monetization:
Tom Feegel, CEO of Brand Neutral and Groop Sponsorship Partner
Tom, founder of Brand Neutral, has nearly 15 years of experience leading successful strategy consulting firms and capitalizing on new media to create and sustain competitive advantage for his clients. He has advised dozens of Fortune 500 companies on the strategy, development and launch of their digital services and offerings.

On Agile Project Management:
Laura Kleger, Director of Project Management for The Groop. Certified Scrum Master
Born and raised in NYC, Laura is a cum laude graduate from Yale, received her MFA from Columbia and is a certified Scrum Master through the Scrum Alliance. Laura works directly with many of The Groop clients including Disney, Los Angeles Philharmonic and Savings.com.

Who Should Attend?
CEOs, COOs, CDOs, VPs of Product Development, VPs of Marketing,
VPs of Digital Strategy, VPs of Production, etc.

Testimonials:
“You’re a regular Jerry Springer. Thanks for keeping it lively.”
David Brody, Managing Partner, North Venture Partners

“Jose, is an excellent teacher, and his methods are a must…”
Mike Flynn, Co-Founder Opportunity Green

In a recent article all about service design, Live | Work talks about how user involvement in the design process is crucial.

“The only way to deal with this complexity is to keep people’s needs and desires central to any development. Service design is part of the solution to this challenge, with deep user involvement throughout the creative process and a keen view on the functional and emotional details that enable people to enjoy the services that are important in their lives.” Excerpt from www.livework.co.uk.

At The Groop this is a core fundamental of our process. We work in agile/scrum to ensure that our clients are engaged with the product on a day to day basis. This way our clients know exactly what they are getting and get exactly what they want. Read the entire article by Live | Work by clicking here.

Many of you have recently asked what it is like to work in SCRUM. If you want to come to scrum training, let us know. Meanwhile, check out this PDF.

For those of our clients that are already working with us in Agile. Congrats. For those of you who will soon be working in Agile with us I put together a nice selection of Agile videos from YouTube.

Spread the word: Agile Saves
And look for The Groop’s own Agile video. Coming soon to a browser near your.

“I have been in the web business for over 12 years and I am extremely impressed with how well SCRUM worked on RipeTV.com. Matter of fact I am training my entire team in SCRUM”
Ryan Magnussen, CEO RipeTV