[ McKinsey Quarterly ] How companies are benefiting from Web 2.0: McKinsey Global Survey Results

September 15th, 2009

McKinsey put together a survey of nearly 1,700 executives on the impact and benefits of Web 2.0. Check it out:
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The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.

Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, we sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Our findings indicate that they are.

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[Fast Company] Newsflash: No One Cares About Your Blog

July 15th, 2009

Nice article from Fast Company

Many brands like to treat social media like a big party at the cool kids house. Everybody’s invited, and having a great time. The conversation is flowing and it’s the place that everyone wants to be. Eventually, you realize that your brand is not there yet, and someone (usually someone with a big title) decides that your brand should be. So you put on your best party clothes, show up at the door and loudly announce your arrival. The only problem is, the party is already in full swing, people already have their drinks, and no one was waiting for you to show up in the first place.

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