McKinsey put together a survey of nearly 1,700 executives on the impact and benefits of Web 2.0. Check it out:
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The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, we sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Our findings indicate that they are.
Good round-up of Cannes coverage.
My favorite article is one from Jeff Goodby on the “Cab Test”, how all the award winning creative that agencies are doing is not really that relevant to the “People”. “Ask a cab driver if they have seen your award winning work…”
To me it is somewhat similar to the Art World, at an art opening everyone congrats you on your “wonderful work” but only a few people see it and/or are impacted by it.
With the economy in a down slide and people keeping an eye on their budgets, sales at major companies have been steadily decreasing. In an attempt to solve that problem, many of the corporations have redesigned their logos to emit a more friendly, neighborly vibe. With softer tones, and not so bold fonts, these business hope to attract more customers.
In the article So, You Want to be an Entrepreneur, Kelly K. Spors speaks with entrepreneurship researchers, academics, and psychologists to come up with a set of 10 questions one must ask themselves when deciding to become an entrepreneur. By asking yourself these questions and examining them, you could decide whether or not you are truly ready for entrepreneurship. Remember, as Spors says, “any self-analysis is only as useful as the truthfulness of the answers…”. Take the quiz and see if you are!
I would like to personally invite you to The Groop’s Total Brand Execution workshop on Thursday, February 26th at 6pm. We are going to share with you methodologies to define, monetize and execute online projects. Because we know your time is valuable the workshop will be at the Avalon Hotel in Beverly Hills. Come join us for a fun, engaging but, more importantly, valuable workshop.
Only a few seats are left, please EMAIL US if you would like to attend.
What are 3 of the most painful challenges we often face in the digital space?
Challenge 1: How to define what features and functionalities you need and which will work. Solution: First define your brand, your users, their needs and what your value proposition is, then, let that drive your features and functionality.
Challenge 2: How to monetize your online content, service or media platform. Solution: Build a comprehensive sponsorship sales approach by creating a clear value proposition and a compelling brand narrative.
Challenge 3: How to guide your team to execute on time and on budget. Solution: Work in a natural and iterative fashion that gets you to your business objectives faster
Speakers: On Brand Driven Product Definition:
Jose Caballer, CEO and Chief Business Builder for The Groop
Jose, an award-winning Creative, is the founder of The Groop with over 10 years of business and creative experience providing clients and students alike with an insider’s look into the ever-changing methodologies that are used to create engaging and profitable digital experience.
On Monetization:
Tom Feegel, CEO of Brand Neutral and Groop Sponsorship Partner
Tom, founder of Brand Neutral, has nearly 15 years of experience leading successful strategy consulting firms and capitalizing on new media to create and sustain competitive advantage for his clients. He has advised dozens of Fortune 500 companies on the strategy, development and launch of their digital services and offerings.
On Agile Project Management:
Laura Kleger, Director of Project Management for The Groop. Certified Scrum Master
Born and raised in NYC, Laura is a cum laude graduate from Yale, received her MFA from Columbia and is a certified Scrum Master through the Scrum Alliance. Laura works directly with many of The Groop clients including Disney, Los Angeles Philharmonic and Savings.com.
Who Should Attend?
CEOs, COOs, CDOs, VPs of Product Development, VPs of Marketing,
VPs of Digital Strategy, VPs of Production, etc.
Testimonials: “You’re a regular Jerry Springer. Thanks for keeping it lively.”
David Brody, Managing Partner, North Venture Partners
“Jose, is an excellent teacher, and his methods are a must…”
Mike Flynn, Co-Founder Opportunity Green
In a recent article all about service design, Live | Work talks about how user involvement in the design process is crucial.
“The only way to deal with this complexity is to keep people’s needs and desires central to any development. Service design is part of the solution to this challenge, with deep user involvement throughout the creative process and a keen view on the functional and emotional details that enable people to enjoy the services that are important in their lives.” Excerpt from www.livework.co.uk.
At The Groop this is a core fundamental of our process. We work in agile/scrum to ensure that our clients are engaged with the product on a day to day basis. This way our clients know exactly what they are getting and get exactly what they want. Read the entire article by Live | Work by clicking here.
